BEAUTIFUL CHAOS
A modern spirit born where ancient Chinese báijiǔ tradition meets American whiskey craftsmanship.
THE COLLECTION
Two distinct expressions.
One global spirit.
Solid State
Fermentation
Shāng begins fermentation as solid grain. This slow, traditional process builds deeper aroma, richer flavor, and lasting complexity.
Patented Innovative
Technology
Our patented refinement process smooths the spirit while preserving its character, creating a cleaner taste and a softer finish.
East meets
West
Born in China and aged in Kentucky, Shāng combines the aromatic depth of jiángxiāng báijiǔ with the warmth of American oak.
ABOUT US
WHEN TWO WORLDS COLLIDE
Shāng begins with jiángxiāng báijiǔ — one of the most revered spirits in the world — then journeys through the craftsmanship of American whiskey making to become something entirely new. It bridges centuries of technique and reimagines them for the modern drinker. Not a replacement of tradition, but a reinterpretation of it. Shāng honors heritage while rewriting expectation.
OUR RECIPES
Crafted for Modern Rituals
OUR BRAND
A Truly Global Spirit
Shāng exists through the collaboration of innovators across Chinese báijiǔ production, Kentucky whiskey craftsmanship, and modern spirits blending. From Guizhou’s Chishui River Valley to the bourbon heartland of Kentucky, Shāng bridges centuries of expertise to redefine what whiskey can become.
Slideshow
Press
In the News
“This New Cross-Cultural Whiskey Aims To Blend China And Kentucky”
FORBES“China's best-selling spirit just got a Kentucky finish”
THE MANUAL“SHĀNG is Pioneering a New Category Inspired by Heritage & Modernity”
Trendhunter“This is not a novelty import dressed up in Western packaging”
whiskeypulse“But once I read how it’s actually made, I got curious instead”
the manual“Shāng blends whiskey and baijiu traditions”
the spirits business“Kentucky distillery, Chinese spirit maker create unique new whiskey”
Lexington Herald-Leader